Photo shoot by Raphaël Creton with Aaron de Mey, one of the most gifted art directors of his generation, and the natural beauty of Elettra Wiedemann. A rare and inspired moment.

In the studio, scattered with countless roses, Aaron De Mey and Elettra Wiedemann reveal their deep connection.

Radiantly showcasing the collection’s shades, the blossoming young woman, dazzlingly graceful in this garden of roses, is THE MOST BEAUTIFUL FLOWER OF ALL. With striking modernity, she embodies the natural elegance of both the sixties woman and her contemporaries.

Soft yet sophisticated make-up heighteins her natural beauty, with vibrant coral tones taking centre stage. Enhanced with deep aqua green, her doe eyes, candid and mischievous, shine bright with natural sparkle…

She reveals a joie de vivre, resplendent in floral hues… a truly fresh feminity, infinitely LANCÔME.

Aaron de Mey et Elettra Wiedemann. Photos by Raphaël Creton