10 Mar
Lancôme is delighted to share the result of a quantitative study conducted in France over 1000 persons by the APPM, the French institutional organization in charge of the promotion of the press magazine.
The advertising campaign “L’Absolu Crème de Brillance” has been elected “most beautiful campaign” of the month of January by 91% of the questioned women.
This is an excellent news we wanted to share with you.
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08 Mar
The most precious eyes have a secret, Discover the first visibly regenerating mascara from Lancôme lash-by-lash volume.
It’s the D Day! As promised, we are very pleased to share with you the new TV campaign for Hypnôse Precious Cells starring our iconic and exceptional new ambassadress : www.lancome.fr
Lancôme’s newest breakthrough : a mascara that visibly regenerates the lashes. Lash-by-lash volume and spectacular lengthening, lash density and perfect separation, as if multiplied.
Your eyes are beautiful, they are simply sublime.
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04 Mar
Lancome creates an event on the web
by Lancôme category What's Hot?
Share your eyes, tell your secret, discover the gallery and vote on www.mostpreciouseyes.com Maybe it will be yours…
Stay tuned on lancome.fr to discover the reveal on March 8th.
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19 Feb
La French Tropezienne manicure
by Lancôme category Nails, Tips, What's Hot?
Aaron De Mey captures the essence of Spring 10 Collection, in two new star shades of Le Vernis, Pop Petrol and BB Sand.
Inspired by the fresh and colourful tones of St Tropez, he creates a new manucure: the French Tropezienne manicure.
Apply the aqua green shade on your nails (Pop Petrol), and then apply the sandy beige shade (BB Sand) just on the tip of your nails. It is like you had put your hands in the sand!
An second later, you are lying on the beach of St Tropez!!!
Other ideas to combine the 2 cult nail varnishes of the collection:
1. French Tropezienne Aqua Green Manicure: Apply Pop Petrol on your nails and BB Sand on the extremity.
2. French Tropezienne Moon Manicure: Apply Pop Petrol on your nails and BB Sand on your nails’ moon.
3. Aqua Green Manicure: Only apply Pop Petrol on your nails
4. Sandy Manicure: Only apply BB Sand on your nails.
Did you know?
To express your mood, you can match your look with your lipstick, but also with your eye shadows!! Here are a few ideas:
PREPPY LOOK: Sandy Manicure + Pop palette #17 (Pop n’ Copper) on your eyes + Color Fever Gloss 022
BOLD LOOK: French Tropezienne Aqua Green manicure + Pop Palette #16 (Pop n’ Petrol) + BB Kiss + Laque Fever #112
Enjoy your new looks!
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MOST DARING LOOK
Deep Aqua Green eyes + BB lips + Deep Aqua Green nails
Deep Aqua Green eyes
1. Apply Pop Petrol shade from Pop n’ Palette 16 on your eyelids with the new Smoky Soft Blending brush. For more intensity, draw a green line with Le Crayon Khôl in Pop Petrol in the inside root lash.
2. Smudge the line from the inside corner to the outside to create shaded tones.
3. Add volume at the base of the lashes with Hypnose Drama in Black.
4. As the finishing touch apply Hypnose Drama in Pop Petrol to emphasize your gaze.
BB lips
Apply the BB Kiss either dry or wet. Then apply a touch of La Laque Fever in Swinging Copper, in the center of your lips to give more volume.
Green nails
Apply Le Vernis in Pop petrol.
BOLD LOOK
Soft Aqua Green eyes + Coral lips + Sandy nails
Soft Aqua Green eyes
1. First, apply the Pop n’ Petrol shade from Pop n’ Palette 16 with the new Flat Base Eye Brush for a smooth result. Then, for more intensity, draw a thick line with the Ink Artliner in Pop Petrol along the superior root lashes, following the shape of the eye.
2. Create a highlight in the inner corner of the eye with a touch of Mother-of-pearls from Pop n’ Palette 16.
3. Add volume at the base of the lashes with Hypnose Drama in Pop Petrol.
Coral lips
Apply BB Kiss dry and apply the Color Fever Gloss in Coral Delight.
Sandy nails
Apply Le Vernis in BB Sand.
FRENCH LOOK
Deep Copper eyes + Sandy lips + French Tropezienne nails
Deep Copper eyes
1. Apply Pop n’ Copper shade from Pop n’ Palette 17 on your upper eyelids with the new Flat Base Eye Brush then blend the brown crease shade from the same palette with the Smoky Soft Blending brush for a professional smoky result. For more intensity, draw a brown smoky line under the eyes with the shade from Pop n’ Palette 17 and thick line with the Ink Artliner in Black along superior root lashes, following the shape of the eye.
2. Smudge the line from the inside corner to the outside to create shaded tones.
3. Give density to your lashes using first Oscillation Power Booster, followed by Hypnose Drama in Black.
Sandy lips
Apply the BB Kiss either dry or wet. Then apply a touch of Color Fever Gloss in BB Sand, in the center of your lips.
French Tropezienne nails
Apply Le Vernis in Pop Petrol on your nails, and then apply Le Vernis in BB Sand just on the tip of your nails.
MOST SUBTLE LOOK
Copper eyes + Copper lips + French Tropezienne nails
Copper eyes
Apply Copper shade from Pop n’ Palette 17 on your eyelids with a brush. For more intensity, draw a Copper line with Le Khôl Gloss in Swinging Copper.
Copper lips
Apply the Laque Fever in Swinging Copper.
French Tropezienne nails
Apply Le Vernis in Pop Petrol on your nails, and then apply Le Vernis in BB Sand just on the tip of your nails.
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01 Dec
NAILS ARE THE NEW EYELASHES!
by Lancôme category Nails, What's Hot?
Did you know? Le Vernis is the new mascara!!!
Indeed, nail polish is more and more creative; it became a way to express your mood and your taste.
Eccentric neon disco colors are no longer the only trendy shades! You can now find subtle but still original colors, as Le Vernis in deep aqua green or in sophisticated purple.
Now, you can not only match your look with your lipstick, but also with your Vernis!
After the Indigo of Fall 09, the It shade for Holiday 09:
- Le Vernis, 206 Prune des nuits
The new shade to come in Spring 10:
- Le Vernis, 014 Pop Petrol
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30 Nov
HOLIDAY LOOK – A PREMIERE
by Lancôme category What's Hot?
Winter is coming and you are no doubt already dreaming of the holidays.
Please discover a preview of Lancôme’s new Holiday Collection!!!
It’s all about GLOW and PLUM SHADES.
The cult product is the Sparkling Cherub; a new face powder inspired by Lancôme’s heritage. Its universal sheer shade will instantly illuminate your skin. This delicate powder represents a cherub with a little heart in his hands; like a touch of plum. This cherub is not only one of the iconic symbols of Lancome, but also of Paris and freedom. Did you know there is a cherub on top of the column of La Bastille?
For a plum and mysterious gaze, try our new palette: Ombre Absolue Palette in Féline Plum. And when the night has come and you are ready to party, don’t forget your Mono Liberté Eyeshadow! A very limited edition of the Palette Liberté, perfect to carry in your clutch bag and do your make-up touch ups!
And now, you can not only think of the upcoming holidays, but also dream of new make-up!
If you want a preview of your holiday gifts, here you go!!
- Sparkling Cherub, 01 Illustrious Cherubin
- Ombre Absolue Palette, 203 Feline Plum
- Mono Liberté, G40 Erika F.
-Oscillations Sparkles, 04 Gold Top Coat and 05 Silver Top Coat
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27 Nov
Elettra Wiedemann, surrounded by roses, like a flower in bloom, reveals the spirit of Ô My Rose!
This sophisticated and original visual has been photographed in Paris by Ruven Afanador, famous for his feminine portraits of women. He captured the natural beauty of the Lancôme ambassadress, for the essence of pop sensuality! In the studio, Aaron De Mey was creating Elettra’s fresh look among thousands of roses.
Wearing the collection’s pop shades, intense coral tones and deep aqua green, Elettra represents the grace of the sixties woman. She portrays French and fresh joie de vivre…
Covered with roses, she appears as the most beautiful flower of all!!!
Make-up credits:
- Pop n’ Palette (Pop n’ petrol)
- Crayon Khol 04 Pop Petrol
- Ink Artliner 04 Pop Petrol
- Hypnôse Drama Pop Petrol
- La Touche Pro 02
- Pop n’ Cheeks 01
- B.B Kiss
- Color Fever Gloss 120
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20 Nov
During last New-York Fashion Week, Aaron De Mey has done an exclusive make-up for L’Wren Scott’s show; one of the trendiest and most private shows of the season!
Her inspirations for the collection were eclectic: from her garden in London, scenes from the French novel Madame Bovary, peonies, lace, silk, to the “Elizabethan” look, and even the character of Glenn Close in Dangerous Liaisons.
The show had an arty touch, as it took place in a monolithic art gallery in Chelsea/West Village.The setting was extremely original, as the designer decided to expose the backstage workings of the fashion show itself.
Consequently, the audience could watch Aaron creating the make-up look on the models; before and actually during the show!
As the models wore hats with peonies and a veil, the make-up had to be a true statement. For the skin, Aaron chose to do a very pale skin, so the girls looked fragile, elegant and like they never went in the sun. He then sculpted the eyes with a taupe eye-shadow and with a coat of Definicils mascara only at the root of the lashes, to define the eyes.
He also, as one of his tips, put a small amount of a clear Color Fever Gloss to the center of the lid, to make the eyes appear dewy, glowing and sexy….For the lips, he chose a beautiful dark rose lipstick, and applied a touch of it on the cheeks.
Finally, the nails were painted in a glossy shade of deep burgundy to contrast with the soft, gorgeous shades of floral in the collection and make-up.
Thanks to Aaron, beauty and fashion blended perfectly to present the collection of L’Wren Scott!!!
For this catwalk look, Aaron recommends using:
- Definicils, 001 Noir Infini
- Ombre Absolue, F30 Moonlight
- Ombre Absolue, G40 Erika F.
- Color Fever Gloss, 021 Sparkling Light
- L’Absolu Rouge, 131 Pense à moi
- Le Vernis, 307 Depeche Mauve
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