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Actually it was called Beading , and this technique consisted in waxing the lashes as pearl dots to have a dazzling gaze.

You can now reproduce the coquette look with Cherry Beading top coat.

If you have La Touche Pro, you can wear it virtually all over your face (especially around the nose and mouth – areas that often get small blemishes), so you won’t need to take your foundation. You don’t have to use a powder. (in fact, you’ll get a more natural look without it). For your cheeks, a touch of Tropiques Minerale, very easy to carry with it’s magic brush inside…

For your eyes, just take one pencil to use as a liner or as an eye shadow (or both): Crayon Khôl Waterproof is perfect as it’s got a little foam brush on the other tip, allowing you to blend it as an eye shadow when you want a different look (and it won’t crease). For your lips you can use a gloss or a lipstick. My favorite is l’Absolu Rouge Crème de Brillance.

As for mascara, Hypnôse Drama Waterproof will be your friend at the beach or the pool.

Have a beautiful week end !

Hélène Legastelois

Now discover the volumizing power of Hypnôse Drama combined with the benefit of a Waterproof formula: instant exaggerated lash volume with long-lasting hold. Easy to apply with its oversized convex brush, Hypnôse Drama Waterproof will be your best tool over the summer to confront hot weather, water at the pool or by the sea side to keep a perfect hypnotizing gaze.

Fast and easy removal with a specific waterproof make-up remover.

Hypnôse Drama Waterproof will be available early May 2010 in an intense black version.

It’s the D Day! As promised, we are very pleased to share with you the new TV campaign for Hypnôse Precious Cells starring our iconic and exceptional new ambassadress : www.lancome.fr

Lancôme’s newest breakthrough : a mascara that visibly regenerates the lashes. Lash-by-lash volume and spectacular lengthening, lash density and perfect separation, as if multiplied.

Your eyes are beautiful, they are simply sublime.

Indeed, nail polish is more and more creative; it became a way to express your mood and your taste.

Eccentric neon disco colors are no longer the only trendy shades! You can now find subtle but still original colors, as Le Vernis in deep aqua green or in sophisticated purple.

Now, you can not only match your look with your lipstick, but also with your Vernis!

After the Indigo of Fall 09, the It shade for Holiday 09:

- Le Vernis, 206 Prune des nuits

The new shade to come in Spring 10:

- Le Vernis, 014 Pop Petrol

He has done all the make-up for Riccardo Tisci at GIVENCHY, one of the trendiest shows of the season!

He has reinvented the Nude make-up, to embellish graphic clothes with neutral colours.

- Construct your own Fashion Nude, by first applying a shade of liquid foundation just paler than your natural skin-tone. If you want the total look, add foundation on your eye-brows and try the hype “bleached” effect, for an enigmatic gaze.

- Open your gaze, with using an highlighter under your eyes.

- Add just a touch of mascara, black or brown; the closest shade of your natural colour.

- To finish your nude look, draw your lips’ shape with a crayon, and put a clear or light beige gloss on your lips.

As the winter comes, enjoy a sophisticated nude skin!!!

For the Lancome Nude Look, Aaron De Mey recommends using:

- Color Ideal, SPF 15, 010 Beige Porcelaine

- Flash Retouche, 001 Voile de Lumière

- Hypnose, 01 Noir or 02 Brun

- Contour Pro, 310 Rose Anémone

- Color Fever Bitten Lips Gloss, 254 Fairly Beige

Tips from our National Make-up artists:

To give my eyes a brighter and more striking effect, I apply Ôscillation Powerbooster on my upper and lower eyelashes with several generous coatings. Next, I use Virtuôse green (for brown eyes) or Hypnôse blue (for blue eyes), applying generous coatings around the eye to cover eyelash roots and fill in the rich colour. Lastly, I apply Virtuôse black only to the ends.

End result: the “alone” effect of the colourful mascara provides striking contrast and brightens the eye, and the Virtuôse black eliminates lashes from looking “burned” while giving them extra length.
The combined effect is incredible!

Firstly: use Oscillation Powerbooster to separate every lashes one by one.
Add the volume and strength to each lash at the same time.

Secondly: use Virtuôse Black Carat:
- to give maximum curve and length
- at least two coats, one after the next before the 1st coat dries up

Reason: Asian lashes are usually fine and pointed downwards. But if necessary, Ôscillation is a great choice for the all in one effect.

Thirdly: in the evening or for a party occasion, use Virtuôse Pure Crystal Top Coat:
- to give that shine and charming glitter to create the right mood!

I love to intensify eyes, this requires drawing the lashes to the external corner of the eye.
I first apply Ôscillation Powerbooster to the outer half of the fringe of the lashes, thus giving strength to the eye. Then I apply Hypnôse or Ôscillation over all the eyelashes: the internal corners of the eyes are discrete, while the lashes of the external corners of the eyes are sophisticated and stretched!
A perfect look for a mysterious evening.