04 Sep
Declaring Indigo Making-Of
by Lancôme category What's Hot?
Exclusively yours, the “making-of” of the newest Fall 2009 color collection by Aaron de Mey’s: Declaring Indigo, inspired by French revolutionary feminity, starring Daria Werbowy.
Enjoy!
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03 Sep
This collection pays tribute to freedom and impertinence à la française, through a triumphal color statement which echoes the Parisian coat of arms hues: indigo, punctuated with gold and red splendor. It is inspired by French avant-garde icons from Simone de Beauvoir to Brigitte Bardot who led their era into the future, empowered by the strength of their convictions, their emotions and their boundless energy.
On the occasion of this launch, Lancôme International organized an exceptional meeting on June 29th with 15 of the most influent European bloggers, renowned for their make-up and fashion expertise, to discover the new fall 2009 Make-up Collection with Aaron De Mey himself.
During this sunny day, our bloggers have shared their passion with Aaron in a unique setting: a boat docked Quai Henri IV on the Seine, in the heart of Paris.
During the Cruise the guests discovered the revolutionary places of the French capital city.
To complete this buzz, Lancôme created mid-July a widget dedicated to blogs.
When you adopt it on your blog, the Lancôme Declaring Indigo Be@rbrick, which was offered in June to VIPs all over the world, displays your latest Twitter updates. If you want to adopt it: click here.
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