07 Dec
AARON AND STYLE
by Lancôme category Aaron De Mey
Describe the style of the women in the cities you travel to most frequently.
In Tokyo, there’s a respect and a sophistication and quietness. In America, women use style as more of a vehicle to be heard and to speak and pronounce their feelings. In London, style is extreme. They are not scared of fashion and they love to represent fashion. It comes from more of a street level.
Describe your personal style.
I like street, skate and sport style mixed with high luxury. I like designer things, but I never want anything to be too designery. I like disheveled chic. When it comes to accessories, I’m like a magpie. I’m always attracted to something that sparkles or something that has originality to it.
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27 Nov
Elettra Wiedemann, surrounded by roses, like a flower in bloom, reveals the spirit of Ô My Rose!
This sophisticated and original visual has been photographed in Paris by Ruven Afanador, famous for his feminine portraits of women. He captured the natural beauty of the Lancôme ambassadress, for the essence of pop sensuality! In the studio, Aaron De Mey was creating Elettra’s fresh look among thousands of roses.
Wearing the collection’s pop shades, intense coral tones and deep aqua green, Elettra represents the grace of the sixties woman. She portrays French and fresh joie de vivre…
Covered with roses, she appears as the most beautiful flower of all!!!
Make-up credits:
- Pop n’ Palette (Pop n’ petrol)
- Crayon Khol 04 Pop Petrol
- Ink Artliner 04 Pop Petrol
- Hypnôse Drama Pop Petrol
- La Touche Pro 02
- Pop n’ Cheeks 01
- B.B Kiss
- Color Fever Gloss 120
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20 Nov
During last New-York Fashion Week, Aaron De Mey has done an exclusive make-up for L’Wren Scott’s show; one of the trendiest and most private shows of the season!
Her inspirations for the collection were eclectic: from her garden in London, scenes from the French novel Madame Bovary, peonies, lace, silk, to the “Elizabethan” look, and even the character of Glenn Close in Dangerous Liaisons.
The show had an arty touch, as it took place in a monolithic art gallery in Chelsea/West Village.The setting was extremely original, as the designer decided to expose the backstage workings of the fashion show itself.
Consequently, the audience could watch Aaron creating the make-up look on the models; before and actually during the show!
As the models wore hats with peonies and a veil, the make-up had to be a true statement. For the skin, Aaron chose to do a very pale skin, so the girls looked fragile, elegant and like they never went in the sun. He then sculpted the eyes with a taupe eye-shadow and with a coat of Definicils mascara only at the root of the lashes, to define the eyes.
He also, as one of his tips, put a small amount of a clear Color Fever Gloss to the center of the lid, to make the eyes appear dewy, glowing and sexy….For the lips, he chose a beautiful dark rose lipstick, and applied a touch of it on the cheeks.
Finally, the nails were painted in a glossy shade of deep burgundy to contrast with the soft, gorgeous shades of floral in the collection and make-up.
Thanks to Aaron, beauty and fashion blended perfectly to present the collection of L’Wren Scott!!!
For this catwalk look, Aaron recommends using:
- Definicils, 001 Noir Infini
- Ombre Absolue, F30 Moonlight
- Ombre Absolue, G40 Erika F.
- Color Fever Gloss, 021 Sparkling Light
- L’Absolu Rouge, 131 Pense à moi
- Le Vernis, 307 Depeche Mauve
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22 Oct
Aaron De Mey, our make-up artist, has been part of last Paris Fashion Week.
He has done all the make-up for Riccardo Tisci at GIVENCHY, one of the trendiest shows of the season!
He has reinvented the Nude make-up, to embellish graphic clothes with neutral colours.
- Construct your own Fashion Nude, by first applying a shade of liquid foundation just paler than your natural skin-tone. If you want the total look, add foundation on your eye-brows and try the hype “bleached” effect, for an enigmatic gaze.
- Open your gaze, with using an highlighter under your eyes.
- Add just a touch of mascara, black or brown; the closest shade of your natural colour.
- To finish your nude look, draw your lips’ shape with a crayon, and put a clear or light beige gloss on your lips.
As the winter comes, enjoy a sophisticated nude skin!!!
For the Lancome Nude Look, Aaron De Mey recommends using:
- Color Ideal, SPF 15, 010 Beige Porcelaine
- Flash Retouche, 001 Voile de Lumière
- Hypnose, 01 Noir or 02 Brun
- Contour Pro, 310 Rose Anémone
- Color Fever Bitten Lips Gloss, 254 Fairly Beige
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14 Oct
Aaron, Paris and Parisian ladies
by Lancôme category Aaron De Mey
Photo by Sophie Arancio
What do you think of Paris?
Paris is like a fairytale for me. I come from a very young country, so to go to a place with so much history is inspiring and magical.
What are your favorite places in Paris?
When I’m working in Paris, I’ll stay in the first arrondissement because it’s very chic and beautiful and it’s the center of everything. St. Germain des Près is another favorite because I find more of an artistic feeling there. I love the Café de Flore and the Café Les Deux Magots and the connection those places have to Jean-Paul Sartre and Simone de Beauvoir. I love visiting the Louvre to see art that most people only get to see in picture books. To experience it for real is so beautiful and inspiring. I love the Marais for its history and architecture and the interesting people who live there today.
Where do you go to relax in Paris?
The Tuilleries Gardens. Just walking through the streets in Paris is relaxing because there’s so much to see.
Describe the style of the women in the cities you travel to most frequently.
With European women, there’s a charm and an elegance. Parisian women in particular manage to be discreet and elegant at the same time and make it look effortless.
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The perfect lips make-up begins with moisturized lips.
1. Apply your chosen shade of lip liner
2. Define the “V” in the center of the upper lip
3. Follow the natural lip contour using short strokes working from the outer corners upward toward the center of the lip.
4. Finish with the lower lip, starting at the outer corners, working down towards the center of the lip.
Show off your lips!
23 Sep
Aaron De Mey claims a strong statement including more wearable alternatives, always connected to the statement, to suit all attitudes from the most daring to the most caring.
MOST DARING LOOK Smoky Indigo eyes + Matte Red lips + French Revolution Indigo Manicure
Smoky Indigo eyes
1. First, draw a thick line with Ink Artliner along the superior root lashes, following the shape of the eye.
2. Smudge the line from the inside corner to the outside to create shaded tones.
3. Apply Indigo shade from Palette Liberté 01 on your eyelids with a brush. Fore more intensity, draw a Black line with Le Crayon Khôl Black in the inside root lash.
TIPS: you can also apply the Khôl before the shade
4. Create a highlight in the inner corner of the eye with a touch of Gold from Palette Liberté 01.
5. Add volume at the base of the lashes with Oscillation Power Booster and apply Virtuôse Mascara 01. As the finishing touch apply Virtuôse Royal Gold Top Coat Indigo to lighten up your gaze.
Red Matte lips
Use a brush to apply Color Fever Matte, and add a veil of golden eye-shadow from Palette Liberté 01, to ensure a velvety-soft finish.
French Revolution Indigo Manicure
Apply Indigo on your nails and Gold on the tip of your nail.
BOLD LOOK Smoky Indigo eyes + Gold glossy lips + French Revolution Indigo Manicure
Smoky Indigo eyes
1. First, draw a thick line with Ink Artliner along the superior root lashes, following the shape of the eye.
2. Smudge the line from the inside corner to the outside to create shaded tones.
3. Apply Indigo shade from Palette Liberté 01 on your eyelids with a brush. Fore more intensity, draw a Black line with Le Crayon Khol Black in the inside root lash.
TIPS: You can also wet the shade for an original finish.
4. Create a highlight in the inner corner of the eye with a touch of Gold from Palette Liberté 01.
5. Add volume at the base of the lashes with Oscillation Power Booster and apply Virtuôse Mascara 01. As the finishing touch apply Virtuôse Royal Gold Top Coat Indigo to enlighten your gaze.
Gold glossy lips
Apply Color Fever Gloss Pure Gold for a “nouveau-nude” looking lips.
French Revolution Indigo Manicure
Apply Indigo on your nails and Gold on the tip of your nail.
to be continued…
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21 Sep
THE IDEAL MAKE-UP POUCH by Aaron De Mey
by Lancôme category Aaron De Mey, Eyes, Face, Lips
SKIN
- Photogenic Lumessence
- Flash Retouche, a definite must-have for creating highlights on the face
- Loose Powder Poudre Majeure Excellence to “lock-up” your make-up
EYES
- Hypnôse Drama mascara for bold and dramatic lashes.
- Définicils mascara for precise and defined lashes
- Ombre Absolu quad: 4 neutral eye shadows (black, brown, taupe, and beige) to define your gaze before applying color. Use the black or brown as a liner, taupe for the crease, and beige to highlight. Then apply any color; you will gain in depth for your gaze.
- Crayon Khôl: black and brown are the basic Khôl to either apply on the base of the lash roots or for a Smokey eye
LIPS
- Color Fever for a sophisticated make-up: pick one red, one brown, and one pink from the Color Fever range (25 shades!!) to suit your look
- Color Fever Gloss: my favourites are #321 and #021 because you can use them either on the lips alone, or as a top coat, or on your cheeks to highlight your skin
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04 Sep
Declaring Indigo Making-Of
by Lancôme category What's Hot?
Exclusively yours, the “making-of” of the newest Fall 2009 color collection by Aaron de Mey’s: Declaring Indigo, inspired by French revolutionary feminity, starring Daria Werbowy.
Enjoy!
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03 Sep
This collection pays tribute to freedom and impertinence à la française, through a triumphal color statement which echoes the Parisian coat of arms hues: indigo, punctuated with gold and red splendor. It is inspired by French avant-garde icons from Simone de Beauvoir to Brigitte Bardot who led their era into the future, empowered by the strength of their convictions, their emotions and their boundless energy.
On the occasion of this launch, Lancôme International organized an exceptional meeting on June 29th with 15 of the most influent European bloggers, renowned for their make-up and fashion expertise, to discover the new fall 2009 Make-up Collection with Aaron De Mey himself.
During this sunny day, our bloggers have shared their passion with Aaron in a unique setting: a boat docked Quai Henri IV on the Seine, in the heart of Paris.
During the Cruise the guests discovered the revolutionary places of the French capital city.
To complete this buzz, Lancôme created mid-July a widget dedicated to blogs.
When you adopt it on your blog, the Lancôme Declaring Indigo Be@rbrick, which was offered in June to VIPs all over the world, displays your latest Twitter updates. If you want to adopt it: click here.
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