10 Mar
Lancôme is delighted to share the result of a quantitative study conducted in France over 1000 persons by the APPM, the French institutional organization in charge of the promotion of the press magazine.
The advertising campaign “L’Absolu Crème de Brillance” has been elected “most beautiful campaign” of the month of January by 91% of the questioned women.
This is an excellent news we wanted to share with you.
MOST DARING LOOK
Deep Aqua Green eyes + BB lips + Deep Aqua Green nails
Deep Aqua Green eyes
1. Apply Pop Petrol shade from Pop n’ Palette 16 on your eyelids with the new Smoky Soft Blending brush. For more intensity, draw a green line with Le Crayon Khôl in Pop Petrol in the inside root lash.
2. Smudge the line from the inside corner to the outside to create shaded tones.
3. Add volume at the base of the lashes with Hypnose Drama in Black.
4. As the finishing touch apply Hypnose Drama in Pop Petrol to emphasize your gaze.
BB lips
Apply the BB Kiss either dry or wet. Then apply a touch of La Laque Fever in Swinging Copper, in the center of your lips to give more volume.
Green nails
Apply Le Vernis in Pop petrol.
BOLD LOOK
Soft Aqua Green eyes + Coral lips + Sandy nails
Soft Aqua Green eyes
1. First, apply the Pop n’ Petrol shade from Pop n’ Palette 16 with the new Flat Base Eye Brush for a smooth result. Then, for more intensity, draw a thick line with the Ink Artliner in Pop Petrol along the superior root lashes, following the shape of the eye.
2. Create a highlight in the inner corner of the eye with a touch of Mother-of-pearls from Pop n’ Palette 16.
3. Add volume at the base of the lashes with Hypnose Drama in Pop Petrol.
Coral lips
Apply BB Kiss dry and apply the Color Fever Gloss in Coral Delight.
Sandy nails
Apply Le Vernis in BB Sand.
FRENCH LOOK
Deep Copper eyes + Sandy lips + French Tropezienne nails
Deep Copper eyes
1. Apply Pop n’ Copper shade from Pop n’ Palette 17 on your upper eyelids with the new Flat Base Eye Brush then blend the brown crease shade from the same palette with the Smoky Soft Blending brush for a professional smoky result. For more intensity, draw a brown smoky line under the eyes with the shade from Pop n’ Palette 17 and thick line with the Ink Artliner in Black along superior root lashes, following the shape of the eye.
2. Smudge the line from the inside corner to the outside to create shaded tones.
3. Give density to your lashes using first Oscillation Power Booster, followed by Hypnose Drama in Black.
Sandy lips
Apply the BB Kiss either dry or wet. Then apply a touch of Color Fever Gloss in BB Sand, in the center of your lips.
French Tropezienne nails
Apply Le Vernis in Pop Petrol on your nails, and then apply Le Vernis in BB Sand just on the tip of your nails.
MOST SUBTLE LOOK
Copper eyes + Copper lips + French Tropezienne nails
Copper eyes
Apply Copper shade from Pop n’ Palette 17 on your eyelids with a brush. For more intensity, draw a Copper line with Le Khôl Gloss in Swinging Copper.
Copper lips
Apply the Laque Fever in Swinging Copper.
French Tropezienne nails
Apply Le Vernis in Pop Petrol on your nails, and then apply Le Vernis in BB Sand just on the tip of your nails.
To be the most beautiful woman during the valentine’s day, make up yourself with the lovely look proposed by German Moyano !
Don’t forget to prepare your skin with the Genefique Youth Activator !
Journée
- Ombre absolue Palette A40
- Hypnôse Noir
- Blush subtil 21
- Color fever Gloss 362
- Le Vernis 003
Soir
- Ombre absolue G40
- Ink Artliner 01
- Hypnôse Drama
- Blush subtil 08
- Color fever Gloss 125
- Le Vernis 003
Tip # 1: Choose a lipliner that matches your lipstick or a flesh tone shade for a soft, natural look.
Tip # 2: To make your lips look plumper, do not draw a hard lip line, blend and smudge it so your lips look fuller!
Applying a lipliner is a great way to define and accentuate the shape of your lips.
Drawing by Garance Doré
04 Nov
How to enhance yourself and be more positive?
The lipstick index is considered as an index of the women moral… And this is in reason!!! Our psychologist friends think that red is the colour everyone will notice, and which symbolizes power and passion.

Color fever 118 “So frivolous”
(a bright red for a radical effect on your mood)
Here are 10 good reasons to use a lipstick to maximize your everyday well-being:
1. It’s an affordable luxury: it requires a small budget (for instance, L’Absolu Rouge is 15 times less expensive than a handsome leather handbag… a good deal!)
2. It brings pleasure during application: pleasure of putting on colour, drawing the contour of the lips, and feeling the stick delicately gliding on lips
3. It adds a “touch of chic” any outfit
4. It gives the power to be visible and invincible
5. It’s a real weapon of self-affirmation
6. It enables you to be beautiful
7. It consists of an easy beauty gesture that gives immediate results
8. It makes full part of the seduction array
9. It takes care of lips thanks to latest hydration innovations
10. It is a symbol of femininity…
As a conclusion, a stroke of lipstick is enough to keep control in our lives, and to get our hopes up while avoiding the calories of chocolate!

Want to celebrate Halloween and enjoy its festive atmosphere in a spooky mix of darkness and happiness?
This year, keep your un-sexy pumpkin costume in the closet! Instead, choose to look great as a gorgeous starving vampire or super-appealing witch… But be careful, there are 3 basic rules that imperatively can not be broken, to avoid any blunders.
Rule N°1: DO NOT put too much make-up on. Only 3 or 4 key products with elaborate textures and colours are necessary to make you the star of the party!
Rule N°2: Wear hyper shining lips! Choose any shade of lipstick (for instance, to stay in the orange-red harmony: Color Fever 102 “Electro Flash Orange”, 104 “Orange fashionista”, 108 “Red on fire”, 151 “Red avant-garde”). Then, put the 108 Color Fever Gloss “Red hysteria” on top of the lipstick to add an extra-shine and a deep red reflect to your lips.

Rule N°3: Show a fantastic foundation sublimed with a blush (Pink or orange, depending on the colour of your costume)
Expert tip: Apply Color Fever Gloss 108 Red Hysteria on your cheeks; this adds a subtle glittery effect and colour to a basic foundation!

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