I am born in Tauranga, a small seaside town in New Zealand. I studied Fine arts at the Whitecliffe college of the Arts & Design where I specialized in painting, art history, graphic design, sculpture and photography.

I moved to New York in 1998 to pursue my artistic work as
  a freelance make-up artist.

I have worked with the greatest photographers such as
 Bruce Weber, Ines van Lamsweerde and Vinoodh
  Matadin, Paolo Roversi, David Sims, Patrick
   Demarchelier and Mario Sorrenti. I have also worked
    with film directors such as David Lynch and Sofia
     Coppola.

I am the New Lancôme Make-up Artistic
 Director. I love Lancôme because there is a
  tradition that grounds the brand, but in the same
  time it is futuristic and high tech… and always
 feminine.

LANCÔME IS MY NEW FAMILIY.

07 Dec

AARON AND STYLE

by Lancôme category Aaron De Mey

Describe the style of the women in the cities you travel to most frequently.

In Tokyo, there’s a respect and a sophistication and quietness. In America, women use style as more of a vehicle to be heard and to speak and pronounce their feelings. In London, style is extreme. They are not scared of fashion and they love to represent fashion. It comes from more of a street level.

Describe your personal style.

I like street, skate and sport style mixed with high luxury. I like designer things, but I never want anything to be too designery. I like disheveled chic. When it comes to accessories, I’m like a magpie. I’m always attracted to something that sparkles or something that has originality to it.

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27 Nov

THE SPRING 10 VISUAL: A FRENCH BLOSSOM!

by Lancôme category Aaron De Mey, What's Hot?

Elettra Wiedemann, surrounded by roses, like a flower in bloom, reveals the spirit of Ô My Rose!

This sophisticated and original visual has been photographed in Paris by Ruven Afanador, famous for his feminine portraits of women. He captured the natural beauty of the Lancôme ambassadress, for the essence of pop sensuality! In the studio, Aaron De Mey was creating Elettra’s fresh look among thousands of roses.

Wearing the collection’s pop shades, intense coral tones and deep aqua green, Elettra represents the grace of the sixties woman. She portrays French and fresh joie de vivre…

Covered with roses, she appears as the most beautiful flower of all!!!

Make-up credits:

-  Pop n’ Palette (Pop n’ petrol)

-  Crayon Khol 04 Pop Petrol

-  Ink Artliner 04 Pop Petrol

-  Hypnôse Drama Pop Petrol

- La Touche Pro 02

- Pop n’ Cheeks 01

- B.B Kiss

- Color Fever Gloss 120

o_My_Rose

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27 Nov

MESSAGE FROM AARON DE MEY

by Lancôme category Aaron De Mey

22 Oct

FASHION AARON!

by Lancôme category Aaron De Mey, Eyes, Face, Lips, Tips

Aaron De Mey, our make-up artist, has been part of last Paris Fashion Week.

He has done all the make-up for Riccardo Tisci at GIVENCHY, one of the trendiest shows of the season!

He has reinvented the Nude make-up, to embellish graphic clothes with neutral colours.

- Construct your own Fashion Nude, by first applying a shade of liquid foundation just paler than your natural skin-tone. If you want the total look, add foundation on your eye-brows and try the hype “bleached” effect, for an enigmatic gaze.

- Open your gaze, with using an highlighter under your eyes.

- Add just a touch of mascara, black or brown; the closest shade of your natural colour.

- To finish your nude look, draw your lips’ shape with a crayon, and put a clear or light beige gloss on your lips.

As the winter comes, enjoy a sophisticated nude skin!!!

For the Lancome Nude Look, Aaron De Mey recommends using:

- Color Ideal, SPF 15, 010 Beige Porcelaine

- Flash Retouche, 001 Voile de Lumière

- Hypnose, 01 Noir or 02 Brun

- Contour Pro, 310 Rose Anémone

- Color Fever Bitten Lips Gloss, 254 Fairly Beige

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19 Oct

HOW TO ELONGATE MY EYES ?

by Lancôme category Aaron De Mey, Aaron de Mey & his Team, Eyes, Tips

YouTube Preview Image

14 Oct

Aaron, Paris and Parisian ladies

by Lancôme category Aaron De Mey

Aaron_De_Mey
Photo by Sophie Arancio

What do you think of Paris?

Paris is like a fairytale for me. I come from a very young country, so to go to a place with so much history is inspiring and magical.

What are your favorite places in Paris?

When I’m working in Paris, I’ll stay in the first arrondissement because it’s very chic and beautiful and it’s the center of everything. St. Germain des Près is another favorite because I find more of an artistic feeling there. I love the Café de Flore and the Café Les Deux Magots and the connection those places have to Jean-Paul Sartre and Simone de Beauvoir. I love visiting the Louvre to see art that most people only get to see in picture books. To experience it for real is so beautiful and inspiring. I love the Marais for its history and architecture and the interesting people who live there today.

Where do you go to relax in Paris?

The Tuilleries Gardens. Just walking through the streets in Paris is relaxing because there’s so much to see.

Describe the style of the women in the cities you travel to most frequently.

With European women, there’s a charm and an elegance. Parisian women in particular manage to be discreet and elegant at the same time and make it look effortless.

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24 Sep

A LOOK FOR EVERYONE WITH DECLARING INDIGO COLLECTION PART #2

by Lancôme category Aaron De Mey, Eyes, Lips, Nails, Tips

FRENCH LOOK

Golden eyes + Red Matte lips + French Revolution Red Manicure

Golden eyes

1. First, draw a thick line with Ink Artliner along the superior root lashes, following the shape of the eye.

2. Smudge the line from the inside corner to the outside to create shaded tones, with Piha Black to intensify your gaze.

3. Apply Gold shade from Palette Liberté 01 on your eyelids with a brush.

4. Add volume at the base of the lashes with Oscillation Power Booster and apply Virtuôse Mascara 01. As the finishing touch apply Virtuôse Royal Gold Top Coat Indigo to lighten up your gaze.

Red Matte lips

Use a brush to apply Color Fever Matte, and add Color Fever Gloss Red to top coat, for an ultra-glossy pout

French Revolution Red Manicure

Apply Red on your nails and Gold on the tip of your nails.

mof_Declaring_Indigo_french_look

MOST SUBTLE LOOK

Golden eyes + Gold glossy lips + French Revolution Gold Manicure

Golden eyes

1. First, draw a thick line with Le Crayon Kohl Pure Gold along the superior and inferior root lashes, following the shape of the eye.

2. Smudge the line from the inside corner to the outside to create shaded tones, with Piha Black to intensify your gaze.

3. Apply Gold shade from Palette Liberté 01 on your eyelids with a brush.

4. Add volume at the base of the lashes with Oscillation Power Booster and apply Virtuôse Mascara 01. As the finishing touch apply Virtuôse Royal Gold Top Coat Indigo to lighten up your gaze

Gold glissy lips

Apply the Color Fever Gloss Pure Gold for a “nouveau-nude” looking lips.

French Revolution Gold Manicure

Apply Gold on your nails.

mof_Declaring_Indigo_most_subtle_look

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23 Sep

A LOOK FOR EVERYONE WITH DECLARING INDIGO COLLECTION PART #1

by Lancôme category Aaron De Mey, Eyes, Lips, Nails, Tips

Aaron De Mey claims a strong statement including more wearable alternatives, always connected to the statement, to suit all attitudes from the most daring to the most caring.

MOST DARING LOOK Smoky Indigo eyes + Matte Red lips + French Revolution Indigo Manicure

Smoky Indigo eyes

1. First, draw a thick line with Ink Artliner along the superior root lashes, following the shape of the eye.

2. Smudge the line from the inside corner to the outside to create shaded tones.

3. Apply Indigo shade from Palette Liberté 01 on your eyelids with a brush. Fore more intensity, draw a Black line with Le Crayon Khôl Black in the inside root lash.

TIPS: you can also apply the Khôl before the shade

4. Create a highlight in the inner corner of the eye with a touch of Gold from Palette Liberté 01.

5. Add volume at the base of the lashes with Oscillation Power Booster and apply Virtuôse Mascara 01. As the finishing touch apply Virtuôse Royal Gold Top Coat Indigo to lighten up your gaze.

Red Matte lips

Use a brush to apply Color Fever Matte, and add a veil of golden eye-shadow from Palette Liberté 01, to ensure a velvety-soft finish.

French Revolution Indigo Manicure

Apply Indigo on your nails and Gold on the tip of your nail.

Declaring_Indigo_most_daring_look

BOLD LOOK Smoky Indigo eyes + Gold glossy lips + French Revolution Indigo Manicure

Smoky Indigo eyes

1. First, draw a thick line with Ink Artliner along the superior root lashes, following the shape of the eye.

2. Smudge the line from the inside corner to the outside to create shaded tones.

3. Apply Indigo shade from Palette Liberté 01 on your eyelids with a brush. Fore more intensity, draw a Black line with Le Crayon Khol Black in the inside root lash.

TIPS: You can also wet the shade for an original finish.

4. Create a highlight in the inner corner of the eye with a touch of Gold from Palette Liberté 01.

5. Add volume at the base of the lashes with Oscillation Power Booster and apply Virtuôse Mascara 01. As the finishing touch apply Virtuôse Royal Gold Top Coat Indigo to enlighten your gaze.

Gold glossy lips

Apply Color Fever Gloss Pure Gold for a “nouveau-nude” looking lips.

French Revolution Indigo Manicure

Apply Indigo on your nails and Gold on the tip of your nail.

mof_Declaring_Indigo_bold_look

to be continued…

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21 Sep

THE IDEAL MAKE-UP POUCH by Aaron De Mey

by Lancôme category Aaron De Mey, Eyes, Face, Lips

SKIN

- Photogenic Lumessence

- Flash Retouche, a definite must-have for creating highlights on the face

- Loose Powder Poudre Majeure Excellence to “lock-up” your make-up

poudre_majeure_excellence

EYES

- Hypnôse Drama mascara for bold and dramatic lashes.

- Définicils mascara for precise and defined lashes

definicils_01_noir

- Ombre Absolu quad: 4 neutral eye shadows (black, brown, taupe, and beige) to define your gaze before applying color. Use the black or brown as a liner, taupe for the crease, and beige to highlight. Then apply any color; you will gain in depth for your gaze.

- Crayon Khôl: black and brown are the basic Khôl to either apply on the base of the lash roots or for a Smokey eye

crayon_khôl_01

LIPS

- Color Fever for a sophisticated make-up: pick one red, one brown, and one pink from the Color Fever range (25 shades!!) to suit your look

color_fever_100

- Color Fever Gloss: my favourites are #321 and #021 because you can use them either on the lips alone, or as a top coat, or on your cheeks to highlight your skin

colover_fever_gloss_321

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